Case Study: How We Reduced CPL by 60% for a Real Estate Client

Introduction

Acquiring qualified real estate leads while controlling cost per lead can be challenging in today’s competitive marketing landscape. High CPL reduces profitability, slows growth, and can make scaling campaigns nearly impossible. One of our real estate clients came to us with exactly this problem. Despite significant ad spend, their campaigns were generating expensive leads with inconsistent quality.

In this case study, we explain how Platinum Interface lowered the client’s CPL by sixty percent through precise targeting, a redesigned landing page strategy, and data-driven optimization. We will review our process, the tools we used, the measurable results, and practical lessons you can replicate in your own business

1. The Client and the Challenge

The client is a regional real estate company managing residential and investment properties across multiple locations. They depended on digital campaigns for consistent lead generation but struggled with high CPL and low conversion rates. Their marketing relied heavily on Google Ads and Meta ads with limited segmentation and an outdated landing page.

Key issues identified before optimization:

• Average CPL above one hundred twenty dollars

• Low-quality leads that did not match target property profiles

• A generic landing page with poor conversion flow

• Limited audience segmentation across buyer types

• Inconsistent tracking of performance metrics

The client needed an actionable strategy to improve lead quality and decrease CPL while maximizing returns from Google Ads, Meta campaigns, and email follow-ups.

2. Strategy and Approach

We built a complete performance strategy focused on three priorities: improving ad efficiency, optimizing the landing page experience, and increasing conversion quality.

Landing Page Optimization

Landing page design was the first major change. We built a faster, mobile-friendly page with stronger calls to action and simplified lead forms. The layout was redesigned to highlight key property information and create an intuitive path for users to submit inquiries. Adding localized messaging for high-demand neighborhoods helped improve engagement, especially in markets like California and Florida.

Audience Segmentation

Using data from Meta and Google, we separated audiences into buyers, renters, and investors. We created lookalike audiences based on existing client data and layered in behavioral targeting to reach high-intent prospects. Keywords focused on real estate lead generation in Texas and property buyers in New York to improve precision.

A B Testing

We tested multiple ad headlines, images, and video formats. Hotjar heatmaps helped identify friction points on forms, and adjustments were made to improve usability. We also tested calls to action and value propositions to find the highest-converting messaging.

3. Tools and Platforms Used

Platinum Interface used a combination of analytics platforms and advertising tools to track performance and reduce CPL:

• Google Ads for high-intent search traffic

• Meta Ads Manager for retargeting and local awareness campaigns

• Hotjar for heatmaps and behavioral tracking

• Google Analytics for lead attribution and reporting

• Tag Manager for form tracking and custom event measurement

These tools provided accurate insights into CPL performance and helped us optimize continuously.

4. Before and After Results

Before Optimization:

• Cost per lead averaged one hundred twenty dollars

• Conversion rates were below three percent

• Less than forty percent of leads met property criteria

After Optimization:

• Cost per lead reduced to forty eight dollars

• Conversion rate increased to eight and a half percent

• Qualified leads increased by seventy percent, resulting in more scheduled property showings and closed deals

We prepared visual assets to showcase these improvements, including side by side comparisons of CPL and conversion rate for internal reporting.

5. Key Learnings You Can Apply

Prioritize Landing Page Optimization
Before scaling ad budgets, ensure the landing page is designed for conversions. A well structured page improves lead quality and reduces wasted ad spend.

Segment Audiences for Relevance
Targeting buyers, renters, and investors separately allows for more relevant messaging and stronger conversion rates, especially when using tools like Meta for retargeting campaigns.

Test Continuously
Running structured A B testing on headlines, creatives, and offers improves efficiency over time and allows campaigns to adapt to changing market conditions.

Track CPL With Precision
Use analytics tools and proper attribution models to monitor CPL closely and identify the most cost effective channels for lead generation.

6. Lessons for Real Estate Businesses

• Invest in Google Ads management in New York and Meta ad campaigns in Florida for high demand markets.

• Use landing page optimization in California to increase property inquiry conversion rates.

• Partner with a professional SEO services company to support long term visibility and local ranking improvements.

• Focus on personalized lead journeys rather than one-size-fits-all campaigns.

Conclusion

Reducing CPL while improving lead quality requires a structured approach and data-driven execution. By revamping landing pages, refining audience targeting, and testing ad formats, Platinum Interface helped this real estate client decrease CPL by sixty percent and generate higher quality leads that converted at a faster rate.

This approach works across multiple markets, from real estate lead generation in Texas to property marketing campaigns in New York and Florida. With the right tools, audience insights, and campaign structure, businesses can scale profitably while maintaining conversion quality.

CTA

Want to see the full breakdown of this real estate case study?
Download the complete PDF or book a free strategy consultation with Platinum Interface today to learn how we can improve your CPL and generate qualified property leads.

Frequently Asked Questions

How long does it take to lower CPL?
Most businesses see measurable results within thirty to sixty days when testing is managed properly.

Can Google Ads and Meta campaigns work together?
Yes. Meta campaigns help create demand while Google captures high-intent traffic. When combined, they improve overall ROI.

Does landing page design affect CPL?
Yes. Optimized landing pages improve conversion rates and lower CPL by reducing friction and improving user experience.